One more deceptive ad AND packaging

I think the worst of all these TV commercials is the fairly new one for Gorton’s Simply Bake Haddock (and Tilapia).  Having been bombarded on the airwaves by ads for these two new fish products, looking absolutely delicious, juicy, good portion size, yummy sounding flavorings, I was extremely disappointed with the haddock that I got for David and me one night about two months ago.  The box that the two filets come in is about 10-11 inches long, automatically making you think you’d get a pretty decent size portion.  When you take the two individual cooking bags out of the freezer, they feel fairly substantial and are about nine inches long.  I didnt really try to feel the fish inside.

I put them on a cooking tray and baked them both exactly as the instructions said to.  When they were done, the bags were all puffed up with steam and the fish smelled delicious.  I slid them off of the baking tray and carefully cut open one end of the bag.  Imagine my surprise when I slid the fish onto David’s plate, only to see a VERY small portion. It was a piece from the tail end of the filet, about an eigth of an inch at the tippy tail and tapering up to barely a half-inch thick in the fleshy part of the fish.  The whole portion was smaller than the palm of my hand and triangular in shape.  I’m guessing the total cooked weight was about 2.5 ounces.  The outside package said that the total weight of both fish is 9 oz., so each should be 4.5 oz., right?  Not a chance!  This was a four-bite portion of fish, barely enough to feed a 10-year old.  I quickly opened the second package to see if the first was a fluke, and it was exactly the same as the first!!

While the fish is DELICIOUS, it only makes you wanting for about double the amount you get.  You’ll be glad to know, however, that I called Gorton’s the very next day (their main processing plant is here in Gloucester, MA!) and I very strongly expressed my disappointment in a product that they had been blitzing the airwaves with.  They apologized and said they’d pass the info to the proper channels and offered to send me a coupon for any of their products.  I tried the tilapia a few weeks later (using the coupon) and again found a smaller than average portion, although nominally larger than the haddock.  Im not sure where Gorton’s is hiding that 9 ounces, but it sure isn’t in the cooked portions!!  So…. buyer beware!  Below is a photo of the fish in the advertisements and in your grocer’s freezer… looking VERY substantial on a plate with veggies on it, too!  What you see is definitely NOT what you get!!!  Shame on Gorton’s !!!

Gorton's haddock.. way smaller than package photo

Gorton’s, the country’s largest fish processor, dropped the ball on this product! Actual portion is barely enough to feed a child, let alone a fish-loving adult!

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